To what makes competition desirable (to consumers) are 2 main reasons. First, better pricing. And second, better quality and/or variety. It is therefore amusing to see Singtel’s repeated assurance to the public that their foray in the Paid TV territory should be celebrated. This is despite their inability to satisfy any of the aforementioned.
While the statement “Content is king” is true to most businesses (and perhaps more so for the Media Industry), the bidding war between Starhub and Singtel for exclusive screening rights for the English Premier League football matches is at best cannibalising. Cannibalising the public, that is.
It would serve the Media Development of Singapore good to realise as soon as possible that sports content, in particular, football matches are a different animal to tame altogether. A little good-natured and well thought out regulation is never too much, nor late for anyone.
Filed under: Business, Commentary, Sports
i’ve always wanted a red nano. am jealous